"I cannot get enough of wandering. Or the earth. Some of us carry an inherent need to explore. Textures. Fragrances. Sounds. Air. Shadows. Movement. Patterns. Light."
-- Victoria Erickson
# Wanderer
As for designing a pop-up store, considering it is hard to display all of the products, so what we did is selecting a few of garments, shoes, bags, sunglass and scarfs, which have the most presentable stuff.
Bohemian is the topic of Etro A.W 2018-2019 female, which intend to show the sense of wandering and travelling, according to the collection, we made our plan.
# Exterior shape
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# Interior plan
# Structure
This structure takes inspiration from Etro’s attitude to wander. The geometric shapes simulates the ancient art of origami, a really convenient, easy and at the same time beautiful way to build structures. Under this origami structure is the frame of glass, two layers make the costumers can see a bit indoor environments , in this case they get curious and wish to go inside. The structure has four sides which are perfectly suit Etro's logo which has four letters.
# Floor plan
The main shape and the movement line inside are circles, to represent the idea of family and reunion.
The environment is clear and clean like the Performance part of the boutique, the only color- full things are products and the carpet with the paisley pattern. In this way people can have a strong feeling involved in Etro’s tent.
